Company Overview
CURRENT ACTIVE SOCIAL MEDIA PAGES
SOCIAL MEDIA INTERNAL OBJECTIVES
Internal Objective #1: To create and post two times a week on Instagram, every week by April 1, 2021.
Internal Objective #2: To curate content for Facebook based on magazine development and mission during the next month.
Internal Objective #3: Create posts for Twitter starting at 1-2 posts per week for the next 2 months.
SOCIAL MEDIA EXTERNAL OBJECTIVES
External Objective #1: To increase the engagement of our artists' promotional posts on Instagram from 10-12 likes to 30 likes in the next 6 months.
External Objective #2: To create engagement on our soon-coming Facebook page by increasing interaction with our posts through likes and comments ranging from 15-20 likes and 5 comments on each post in the next 6 months.
External Objective #3: To increase comments engagement under our Instagram posts to an average of 5-8 comments during the preparation time, before our next Volume release.
SOCIAL MEDIA MARKETING FUNNEL, KPI & EXTERNAL OBJECTIVES
ORGANIZATIONAL TARGET AUDIENCE DEMOGRAPHICS
AGE: 18-29
GENDER: Mostly Identify as Female
LOCATION: Urban
INCOME: Less than $30k
EDUCATION: some college
PLATFORM JUSTIFICATION
The information gathered from THE MAG's target audience is compared to the information of the social channels' key demographics. Allowing us to analyze which channels would allow THE MAG to easily engage with their target audience.
Y = Yes and Blank = No
TOP 3 SOCIAL MEDIA PLATFORMS
1. SNAPCHAT
2. INSTAGRAM
3. FACEBOOK
BUYER PERSONAS
Social Media Marketing Funnel: Awareness
Social Media Marketing Funnel: Advocacy/Conversion
Social media campaigns
Total Social Media Budget
Budget Total: $209
Social Media Writing Policy
